Metalworking Trade Fair Metav 2022 goes ahead as hybrid face-to-face and digital event
If everything goes as planned, next March will see Metav 2022 open its doors again in Düsseldorf after a four-year break due to Covid-19. The preliminary list of exhibitors is now online.
The international trade fair for metalworking technologies, Metav, is scheduled to open its doors from 8 to 11 March 2022. The motto of Metav 2022 is “Real & digital — The perfect match!”. This under-scores the VDW's intention of staging hybrid trade shows in the future. “Our experience during the Covid crisis has convinced us that there is little future for trade fairs which are run exclusively as face-to-face events. They must also include digital aspects and offer complementary formats,” says Martin Göbel, Head of Trade Fairs at the Metav organiser VDW (German Machine Tool Builders' Association). However, Göbel emphasised that exhibitors and visitors could have confidence in attending trade shows. Despite the higher infection rates at present, the organisers noted that there was no indication that taking part in trade fairs presented a higher risk of infection. On the contrary, because of the strict hygiene regulations they could be regarded as safe.
“Metav Highlight Weeks” are planned in the run-up to the trade fair. They will start in February 2022 with a week of web sessions on specific topics. The exhibitors are given 30 minutes to present their processes and solutions. That works out at 20 minutes of digital presentation followed by ten minutes of discussion. In the decisive phase when potential customers are planning their visit to the trade fair, this allows the exhibitors to showcase their expertise as a means of attracting visitors to their stands.
In part 2 of the Highlight Weeks lasting until the official opening of the event on 8 March, the VDW will publish exhibitor portraits and trade fair highlights every day in the form of elevator pitches on all Metav social media channels — LinkedIn, Twitter, Facebook, YouTube and Industry Arena. “This will ex-tend the market reach of Metav 2022 and give it maximum visibility,” explains Martin Göbel.
The preliminary exhibitor list is now available on the event's website.