SMTCL

Global machine tool titan sets its sights on European shops

| Editor: Eric Culp

Heath was on hand to open the company’s European showroom earlier this year.
Heath was on hand to open the company’s European showroom earlier this year. (Source: Culp)

Related Content

The world’s biggest machine tool maker has come to Europe, and it is ready to sell. With a Frankfurt showroom and a growing network for sales and service, SMTCL desires increased sales outside of China. The company’s export manager explains the plan.

Andrew Heath, general manager of import and export at SMTCL, describes how the largest machine tool maker in the world will boost sales in Europe, and how someone else’s control of a web domain remains a thorn in the company’s side.

ETMM: Your company, Shengyang Machine Tool Company Ltd (SMTCL), has been called the world’s biggest machine tool maker. According to whom?

Andrew Heath: This claim is based on Gardner Business Media’s annual ranking of worldwide machine tool manufacturers by sales revenue.

VDMA cuts forecast for German machinery output on foreign weakness, Ukraine crisis

ETMM: What percentage of your sales are outside of China? To what level would you like to raise this in the next five years? What role should Europe play in sales shift?

Heath: Currently around five per cent of our sales take place outside of China. We are taking aggressive actions to raise this proportion to between 20 and 30 per cent over the next five years in order to better balance our sales across markets. We expect Western Europe to account for one-third of this growth.

ETMM: Are your machines ready for the European market?

Heath: Yes. We are careful to only offer machines within this market that we believe are suitable. The European catalogue represents only a sub-set of the full SMTCL portfolio.

Content of the Article:

Comments are being loaded ....

Leave a comment

The comment is checked by an editor and will be released soon.

Discuss anonymously or log in Log In

Avatar
To protect our interests, we store the IP address in addition to the above information. This is solely for the purpose of identifying you as the author of the comment. The legal basis is the protection of legitimate interests in accordance with Art. 6 para. 1 lit. f) DSGVO.
  1. Avatar
    Avatar
    Edited by at
    Edited by at
    1. Avatar
      Avatar
      Edited by at
      Edited by at

Comments are being loaded ....

Report comment

Kommentar Freigeben

Der untenstehende Text wird an den Kommentator gesendet, falls dieser eine Email-hinterlegt hat.

Freigabe entfernen

Der untenstehende Text wird an den Kommentator gesendet, falls dieser eine Email-hinterlegt hat.

copyright

This article is protected by copyright. You want to use it for your own purpose? Contact us via: support.vogel.de/ (ID: 42822538 / Machining Equipment )