Euromold 2015 Tool and mould making show reinvents itself

Editor: Barbara Schulz

Germany - Euromold is back, now in Düsseldorf. With a new face, a new strategy, less exhibitors and trade show organisers who say they have learned their lesson and have listened to exhibitors and visitors to create the "new Euromold". Here are some impressions from day one.

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Euromold 2015 is the beginning of a continuous process of improvement to create the "new Euromold", which will be different than before. That is, in short, Demat MD Diana Schnabel's message.
Euromold 2015 is the beginning of a continuous process of improvement to create the "new Euromold", which will be different than before. That is, in short, Demat MD Diana Schnabel's message.
(Source: Schulz)

Euromold 2015 is the beginning of a continuous process of improvement to create the "new Euromold", which will be different than before. That is, in short, the message Diana Schnabel, managing director of Euromold organiser Demat, tried to bring across during her opening speech at the opening press conference on 22 September.

She admitted that success can make show organisers sluggish and tempts them not to listen to critical voices. According to Schnabel, they reinvented not only the show itself but also their own way of doing business by listening to exhibitors and visitors to create the new Euromold. Demat is now reflecting on their strengths as a private show organiser, which - in contrast to big public trade show organisers - is more flexible and agile, she said.

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As a result, the show now once again features the original character of a bazaar, where neighbouring stands are showcasing the entire product development chain.

She emphasised that times are changing, technology is changing and that's why the focus will continue to be on 3D printing and additive manufacturing. Euromold has to mirror industrial product development; if it changes, Euromold consequently has to change as well. As a result, future Euromold shows will most likely not see the traditional tool and mould makers, but rather those, that develop towards additive manufacturing and want to embark upon new paths, Schnabel said.

That's why Schnabel does not want to separate the topic of additive manufacturing and 3D printing from the show as many had reportedly requested. Demat will neither exclude companies offering additive manufacturing solutions and products nor exhibitors from the Far East from the show. New technologies interact with traditional ones like machining, she said.

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