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Markets Sustained strong demand for lightweight, functional packages

| Author: Barbara Schulz

Maximum product protection with a minimum input of materials, decorative design and resource efficiency in production, storage and transport – the requirements are very diverse.The world market for packaging is projected to grow by 3.5% from $839bn in 2015 to $998bn in 2020.

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The Germany recycle almost all household packages, with more than half (56%) being recycled rather than being incinerated for the energy content. About 20 years ago, the figure was only 3%.
The Germany recycle almost all household packages, with more than half (56%) being recycled rather than being incinerated for the energy content. About 20 years ago, the figure was only 3%.
(Source: Ecover/ Messe Düsseldorf)

Packaging of tomorrow is smart and geared to specific target groups and convenience. That is what Germany's trade unions for the metalworking, mining, chemical and energy industries wrote about the packaging industry five years ago. And nothing of this will change in the coming years, either. For in its most recent report,“The Future of Global Packaging to 2020”, Smithers Pira in Leatherhead, UK, has again identified re-closable convenience packages, extended shelf life, easy-open packages and on-the-go packages as the outstanding trend themes of a sector that continues to show overall growth. The world market will grow, Smithers Pira claims, by 3.5% from $839bn in 2015 to $998bn in 2020. This momentum in the packaging market is basically being driven by Asia but also by Western and Eastern Europe, with growth being stimulated among other things by advancing urbanisation and sustainability.

Packages are required in almost all sectors, but the food industry enjoys high attention and market importance within the packaging sector. In European countries alone, some 60% of foods still spoil, and this figure could be reduced significantly with appropriate packaging. What's more, according to a publication by packaging market researchers Gesellschaft für Verpackungsmarktforschung (GVM), product protection is always also climate protection, which in turn is a subject of social relevance. The carbon footprint for the production of a new food to replace one lost due to inadequate product protection is usually much larger than that for the production of a suitable package that prevents spoilage.

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