Upcycling of abrasives From residual material to functional and attractive coasters
USA — Traverse Custom Coasters was created by US company Boride Engineered Abrasives. The coasters produced by the company are made of residual material from the manufacturing process that is collected and re-mixed.
Boride Engineered Abrasives is taking a fun and unique approach to reducing their environmental footprint by producing functional and attractive beverage coasters using residual material that would otherwise be placed in Michigan landfills. The company now recycles approximately 22,679 kg of fine abrasive reclaim each year through their new organization, Traverse Custom Coasters.
Traverse Custom Coasters offers both tabletop and car sized coasters that are extremely absorbent and fully customizable utilizing full color laser printing technology. Customers can choose from a wide variety of standard designs or provide artwork to create a unique, one-of-a-kind coaster for their business or promotional needs.
“We’ve created an amazing product which saves nearly all of our abrasive reclaim from landfills,” says BORIDE’s Vice President of Sales and Marketing, John Sak. “As part of our mission, we also donate a portion of our proceeds to the Conservation Resource Alliance whose objective is to help manage and protect Michigan’s natural river resources.”