Wire specialist Eyes on growth market: AWI appoints sales agent in Turkey

Editor: Alexander Stark

Turkey — Alloy Wire International (AWI), a specialist producer of round and profile wire, straight bars and wire rope in “High Performance” nickel alloys, has appointed Turkish company Gürfil to help it grow its Turkish business by 20 percent over the next twelve months.

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Alloy Wire International currently supplies in excess of 5000 customers involved in automotive, aerospace, defence, medical, nuclear, oil and gas and renewables.
Alloy Wire International currently supplies in excess of 5000 customers involved in automotive, aerospace, defence, medical, nuclear, oil and gas and renewables.
(Source: Daniel Graves)

One of the Black Country’s fastest growing manufacturers has set its sights on global expansion after recruiting its 46th international agent. Angus Hogarth, Director of R&D at AWI, commented: “We are now supplying our wire into more than 60 countries worldwide and this is only possible thanks to the network of Sales Representatives we have developed around the globe.”

Orders to Turkey have enjoyed consistent growth over the last two years. As new local agent Yusuf Gunes is to give the company an even stronger presence in the area. Gunes said “I’m looking forward to travelling in Turkey and meeting with AWI’s customers to find out how we may further help with their wire needs in ‘Exotic’ alloys such as Inconel, Nimonic, Hastelloy, Monel, MP35N, Phynox and Waspaloy. They are already used by manufacturers of springs, fasteners and mesh for example, with these materials often used because of their excellent performance in high temperature or very corrosive environments.”

Yusuf Güneş is AWI's locale agent in Turkey.
Yusuf Güneş is AWI's locale agent in Turkey.
(Source: AWI)

According to Gunes, AWI has a very good reputation in Turkey and customers were switching on to its ability to make small order quantities in short three week lead times and in such a wide size range, starting from 0.02 to 21 mm.

Alloy Wire International currently supplies in excess of 5000 customers involved in automotive, aerospace, defence, medical, nuclear, oil and gas and renewables. A 60-strong range of exotic alloys, including Phynox, Inconel and Hastelloy, is available from 0.025 mm (.001”) to 21 mm (.827”) in small batches or medium/large volume.

Strong demand has come from the Far East, Eastern Europe and Australia, with new international sales agents also appointed in Russia and Singapore to explore new opportunities.

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