The tension increases: Moulding Expo 2017 is almost here. Two years have elapsed in which companies had time to develop new products and innovations. In only a few weeks, the halls in Stuttgart will open their doors to a trade fair "by the industry for the industry".
What is the purpose of a trade fair? In today's digital era, it seems almost obsolete that thousands of people from all over the world come together in real life at one location for exchange and trade, when all of that could easily be achieved digitally. A trade fair, however, is always more than just a mere occasion for real-life encounters – it is a meeting spot of a complete sector. When Messe Stuttgart organised Moulding Expo for the first time in 2015, they had this goal in mind: Their trade fair should become a trade fair "for the industry by the industry". Their goal is to not only offer a location, but to become an internal part of tool and mould making.
When looking at the current numbers, Messe Stuttgart is already achieving its goal with the second edition: Over 700 exhibitors registered, and maybe they will crack the 20,000 visitor mark this year.
"Organising a trade fair by the industry for the industry – well, that's what we do and have always done. The market has responded so well to the idea that we are on the way to becoming the leading trade fair for tool construction, pattern and mould making in Europe," said Ulrich Kromer von Baerle, CEO at Messe Stuttgart. It seams like the organisers have already achieved their goal.
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