Die casting event Euroguss Mexico highlights importance of emerging market

From 28 February to 2 March, Euroguss Mexico will bring together the die casting industry at the Expo Guadalajara exhibition centre. More than 70 exhibitors and an attractive supporting programme highlight the importance of this emerging and lucrative market.

Mexico has been a focus for the entire value chain in light metal casting for some time. It is well-known for many plants of key automakers, automobile industry suppliers and R&D centres. Nürnberg Messe acknowledged the strong growth on the Mexican market in 2018 when it launched in the country with an exhibitor pavilion. That grew into a standalone trade fair in the form of Euroguss Mexico, which is inviting participants to take this initial opportunity to engage in person with more than 70 exhibitors at the Expo Guadalajara exhibition centre.

“There is a steadily growing need for foundry machinery, equipment, expertise and in-person knowledge-sharing in the area of light metal casting,” says Christopher Boss, Executive Director, Nürnberg Messe. “With Euroguss Mexico we are creating direct accesses to the market and providing personal interaction between the die-casting industry and design engineers, developers, buyers and decision-makers, representing foundries, the automobile industry, mechanical engineering and plant construction, space travel and medical technology in Mexico. Our aim is to become a driving force and an innovator on the emerging Mexican market.”

The uninterrupted economic growth in Mexico’s die-casting industry can be attributed mainly to strong demand from the automobile industry. Some figures by way of example: According to Germany Trade & Invest (GTAI), the German society for foreign trade and location marketing, plants in Mexico produced about 1.7 million passenger vehicles in the first half of 2022, an increase of 3.9 percent on the previous year. As early as 2021, Mexico overtook Germany in the production of vehicle components, asserts Francisco González, President of the industry association Industria Nacional de Autopartes (INA). That makes Mexico the fourth-largest manufacturer worldwide. The Mexican economic region is home to production facilities for prominent automakers, suppliers and R&D centres, including Audi, BMW, VW, Toyota, Honda and Nissan. The die-casting industry, light metal casting in particular, has taken on a key role in order to meet the required production standards at these facilities.

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