Metav digital Virtual trade fair for metalworking and manufacturing technologies

Editor: MA Alexander Stark

Germany — “Networking — three in one” is the motto of the Metav digital which will be opening its virtual doors on March 23. Almost 80 exhibitors from six countries will be taking part. It is the first exclusively digital event for metalworking organised by the VDW (German Machine Tool Builders' Association), Frankfurt am Main.

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Metav digital offers an interactive 3D experience in a trade fair environment with high display quality.
Metav digital offers an interactive 3D experience in a trade fair environment with high display quality.
(Source: Metav)

Germany — From March 23 to 26, supply and demand of the metalworking industry come together at the Metav digital. There are three main ways in which trade visitors can interact with the companies exhibiting at the Metav digital in order to obtain information, ask questions, engage in discussions and simply network. The visitors will be treated to a varied programme which includes Matchmaking, 3D trade fair stands and roughly 35 specialist talks on products and solutions related to manufacturing. They can devote their full attention to finding out what the exhibitors have to offer.

The exhibitors are currently making their final preparations for the trade fair, setting up their stands and planning their event communication. “Because it is more important than at a conventional face-to-face trade fair to captivate the visitors, to surprise them and to bind them to your range of products and services,” says Dr. Wilfried Schäfer, Executive Director of the VDW. The virtual trade fair will feature many tools for this, such as moving or 3D product images, product and process films, live demonstrations from the machine room — supplemented by product information, media libraries, press releases, job advertisements and other useful downloads. "Trade visitors should definitely prepare to be surprised by the creativity and the offerings of the MEtav exhibitors," says Schäfer, promoting the event.

Alongside the exhibitors' own stands, a further highlight will be the joint Umati stand. Twelve companies (Deutsche Telekom IoT, Emco, IFW Hannover, IT-Engineering, ISW Stuttgart, Heller, Kapp, Okuma, Orchestra, Profiroll, Vollmer, Xetics) will show how the standardised interface will work live. The centrepiece is the Umati Demonstrator. It consists of a data hub with live connections for machines, and a dedicated dashboard. Interested parties can move backwards and forwards between the main Umati stand and the partner stands to pick up detailed information from the manufacturers. They can get in touch with the relevant individuals and exchange contact details in the business card portal.

The umati presentation will be rounded off by a series of web sessions on Thursday, 25 March 2021 from 15:00 p.m and from 10:00 am on Friday, 26 March 2021. In addition, “Meet the Experts” discussions will be offered on the Umati main stand.

The Youth Education and Development Foundation for Mechanical Engineering with its various offerings for companies and vocational colleges will also be represented in the virtual Metav digital exhibition halls. Its main focus will be on the MLS (Mobile Learning in Smart Factories) learning platform. Around 180 trainers and 270 teachers have already received training on the latest Industry 4.0 technologies as part of the “NRWgoes.digital with MLS” project.

The VDW has successfully run over 170 web sessions since June last year. The format has proven successful and works very well for both speakers and participants. That is why Metav digital is also offering web sessions to exhibitors as an additional platform to their own 3D trade fair stands. Visitors can expect a packed programme, including roughly 35 presentations on the four days of the fair. The topics will include automation and handling, services, digitalisation, components and accessories, precision tools, software, controls and sensors, machine tools and systems, and Umati. Each 20-minute presentation will be followed by a ten-minute session in which participants can ask questions and discuss various aspects. In addition, they can also arrange appointments and contact the speakers bilaterally.

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