Platform for used machinery “Used-machines.com” with a bundle of new features
Germany — Online exchanges are on the upswing and are further boosted by Corona. This is especially true for B2B platforms that respond to new user needs and market changes. Reason enough for the Vogel Communications Group to rethink the used machinery exchange, which has existed in print since 1894 and digitally since 2005 and was previously operated by the trade medium “MM Maschinenmarkt“”.
Extensive additional functionalities, a new brand name and a new logo and design: a glance at www.used-machines.com or www.gebrauchtmaschinen.de quickly reveals that the project team has done more than just a visual relaunch.
A central change: “Gebrauchtmaschinen.de” will in future be positioned as its own brand, detached from “MM Maschinenmarkt”. This also means opening up the site to other categories of machinery outside the metalworking sector and integrating other industrial trade media from Vogel. On the other hand, the basic functions — the heart — of the site have been retained: advertising, searching and enquiring about machines and auction dates. As part of the Vogel Communications Group, “Gebrauchtmaschinen.de” makes use of the ad-vantages of the international trade media network and thus ensures a high level of coverage as well as reliability of the suppliers and buyers.
At the same time, users can access a whole range of improved and new functions and services, such as an optimised search, reminder and sorting functions, individual search requests and alerts as well as a newly created service provider database. The existing offers have also been improved or newly developed to meet the requirements of used machinery dealers, auctioneers and industrial companies.
“The demand is increasing, we can clearly feel that”, says Chief Product Officer Ingo Mahl: “Whether it's a dealer database, an overview of service providers, blog posts or advertisements — by repositioning our used machinery exchange and the newly designed platform, we are clearly focusing on the needs of users and offering comprehensive information and services on all aspects of used machinery”.
A stronger internationalisation is also planned: The start will be with a German and an English platform — with the option of offering further language variants in the future.