Comeback of AMB Trade fair organizers: AMB attracted 64,298 visitors during five days

Source: Messe Stuttgart

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For five days, a total of 64,298 visitors frequented the fully booked Stuttgart fair grounds during AMB. The 1,238 exhibitors from around the world — with around 25 percent hailing from outside Germany — presented a variety of innovations, products, services and concepts.

Following five varied fair days, the trade fair AMB ended on Saturday, September 17.
Following five varied fair days, the trade fair AMB ended on Saturday, September 17.
(Source: Landesmesse Stuttgart)

Despite the difficult general conditions, AMB closed on a positive note. The talks at the booths centred on specific projects, manufacturing and investments, while the current energy prices and supply chain shortages took a back-seat.

“We are back in the game! Five days of AMB. Five days filled with in-depth interactions, meeting familiar faces and making new contacts. The positive feedback of our exhibitors primarily indicates that these interactions in particular make trade fairs like AMB indispensable,“ said Roland Bleinroth, President of Messe Stuttgart. “The comeback after the long break was very much needed for the metal working industry — and a complete success. The number of visitors was impressive and for us as organizers the full halls were also very motivating.”

Future opportunities main focus

Digitalisation, Automation, Sustainability – these topics were of major concern this year. In particular, new elements such as the Trend Lounge with its focus days on topics such as climate change, the Smart Factory with the presentation of automated processes, or the self-guided tours for an individual fair visit, were all very popular among visitors.

Gunnar Mey, Division Director Trade Fairs & Events at Messe Stuttgart, was pleased with the progress of AMB: “Following the interruption in 2020, AMB 2022 was re-launched at the right time in the right place and with the most appropriate concept. The loyalty of the sector to its leading exhibition is impressive. We would like to say thank you to all exhibitors, visitors and our partners among the trade associations and the media.“

High visitor quality

Trade visitors flocked to Stuttgart from all over Europe. Around 18 per cent came from abroad, slightly more than at AMB four years ago (17 percent). Overall, visitors from 71 countries were registered. Following Germany, the largest presence came from Switzerland, Austria, Scandinavia, Italy, France and the Netherlands. Among German visitors, 65 percent hailed from Baden-Württemberg plus an additional 18 percent from Bavaria. The largest proportion was active in mechanical engineering (37 percent), while metal working and processing (23 percent), the automotive industry and vehicle manufacturing (18 percent), metal construction enterprises (13 percent) as well as tool construction and mould making (eleven percent) were also present.

Many exhibitors reported a high quality of visitors. The proof is in the numbers: 73 percent indicated that they had essential, participating or consulting roles in purchase decisions. One in ten were members of the management board, senior management or general management of their companies. 38 percent worked in manufacturing, production or quality assurance, another ten percent in development and eight percent in construction design.

In terms of machinery, more than half of all visitors (53 percent) were interested in milling machines, 41 percent also in lathes and automatic lathes. Add to this those interested in grinding machines and tool grinding machines (19 percent), drilling machines (15 percent) as well as flexible manufacturing cells, systems and machining centres (14 percent).

When it comes to products and services, CAD/CAM/CAE at 32 percent and machining tools (29 percent) were the most sought after. They were followed by chucking tools (25 percent), mechanical engineering and manufacturing software (22 percent) and robots, workpiece and tool handling (22 percent).

Start-up 2022 awarded in the Trend Lounge

AMB also focused on youth and junior entrepreneurs: In addition to the special show for young people aimed at gaining young professionals, start-ups and young companies presented their innovations in the start-up area and at the collective booth sponsored by the Federal Ministry for Economic Affairs and Climate Action (BMWK). Additionally, on Saturday the “AMB Start-up 2022” was chosen in the Trend Lounge by a high-profile jury, who declared unanimously: “The format with the 15-minute pitches is excellently suited to AMB. There were some great ideas. The presented solutions were all very good. The topics were matched to the machinery and companies present at AMB, it was very entertaining to listen to. Surely several in-depth meetings will follow.”

After the pitches, Gemineers with its “Digital twin technology for the shop floor” was chosen as the winner. Vincent Gerretz, co-founder and managing director, was very pleased with the recognition: “For us as young start up, this recognition is truly helpful. In this early stage it is important to establish contacts with the sector, to generate awareness and to interact with others. We are incredibly happy about this award.”

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