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Combining advanced training with trade show
Staging the BME Forum during the first Moulding Expo in Stuttgart was a joint idea between Ralf Dürrwächter, Marketing Manager at the Association of German Tool and Mould Makers (VDWF), and Florian Niethammer, Project Manager for Moulding Expo at Messe Stuttgart. "We considered how we could reach the target group of buyers. It has never been possible before for buyers to combine advanced training with a very special trade fair tour in Stuttgart," said Niethammer.
Exclusive tours of Moulding Expo are planned for participants in the BME Forum. "We are delighted that the German Engineering Federation (VDMA) will support us with its expertise during the tours of the trade fair," said Niethammer. Alfred Graf Zedtwitz from the VDMA Tool Manufacturing Association will act as the tour leader at 15.30 on 6 May 2015. One day later, Ralf Dürrwächter and VDWF Vice Chairman Anton Schweiger will perform this task at 15.15. "We will collect the buyers in shuttle buses and then offer them an exclusive tour of the trade fair under expert guidance," said Florian Niethammer.
During the tour lasting around 45 minutes, it will not be possible to visit the stands of the more than 600 exhibitors who are expected to attend the trade fair. "However, we will try to show the buyers the widest possible range of interesting companies," promised Dürrwächter. He said that the objective is to bring buyers and sellers together on neutral ground. "During this tour a large number of buyers will meet innovative tool and mould manufacturers with whom they would otherwise have never perhaps become acquainted," said Graf Zedtwitz. According to Graf Zedtwitz, the tour is a perfect opportunity for the buyers to broaden their horizons and forge interesting contacts for their purchasing activities. However: "In my opinion, tool purchasing as practised in many large companies contains a serious and unresolved goal conflict of strategic importance," said the man from the VDMA. "That's because everyone who can count," said Graf Zedtwitz, "knows that the decisive factor when purchasing machinery and equipment is not the actual purchase price, but rather the price and quality of the parts. "Family-run businesses, for example, always calculate using the parts price while large companies often assume that the cheapest purchase price automatically leads to a cheaper parts price. However a better - and possibly dearer in the purchase price - technical solution is much more advantageous overall," said Graf Zedtwitz. He is delighted that this goal conflict will also be discussed during the BME Forum.
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