Metav digital Virtual trade fair for the metalworking industry attracts attention

Editor: MA Alexander Stark

Germany — Due to the corona pandemic, Metav digital 2021 was held digitally. During four days the international trade fair for the metalworking industry connected 80 exhibitors with 2,500 attending online visitors. Until April 16, there will be additional opportunities to attend web sessions.

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Metav digital will be available remotely to visitors and interested parties until April 16, 2021.
Metav digital will be available remotely to visitors and interested parties until April 16, 2021.
(Source: VDW)

Many exhibitors of Metav digital invited their customers in advance of the event and drew their attention to the highlights at their stands and the web session topics. The German Machine Tool Builders’ Association (VDW) considered Metav digital a test run to establish which digital formats can hold up at all in hybrid event concepts. Dr. Wilfried Schäfer, Managing Director of the VDW, added: “In the coming days, we will take a very close look at the results and the feedback on Metav digital and decide which formats can also offer added value in a hybrid event.”

Metav digital is not over yet, however. It will be available remotely to visitors and interested parties for another three weeks until April 16, 2021. The trade fair tour and a visit to all 30 web sessions will still be available at There is also one special forum each week. Topics include machine safety, intelligent production and, finally, recruiting young talent. Once again, special target groups are additionally invited to these special forums.

The VDW’s Safety Day already has a long tradition at the Metav. It celebrated its premiere as a web session on March 31, 2021, and was dedicated to Safety technology on machine tools under changing conditions.

On April 7 and 8, 2021, the special forum will focus on Intelligent Production – Producing with Artificial Intelligence and new cooling lubricant concepts. Members of the WGP (Scientific Society for Production Engineering) will present research results for efficient, future-proof and sustainable production. They deal in detail with new cooling lubricant concepts and the enormous potential of artificial intelligence, for example, and support companies in implementing them.

In the last week of Metav digital, on April 14, 2021, the forum will focus on the young talent foundation for mechanical engineering with training marketing and recruiting. Among other things, Generation Z will be highlighted: What makes them tick and what does that mean for recruiting trainees? In addition, new formats for training marketing will be presented and the suitability of social media communication for attracting trainees will be discussed.