K-Alliance: Messe Düsseldorf's New Global Trade Fair for Plastics & Rubber

K-Alliance New global brand for plastics and rubber trade fairs

2025-07-26 Source: Messe Düsseldorf 2 min Reading Time

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Messe Düsseldorf is consolidating its global trade fair activities for the plastics and rubber industry under the new umbrella brand K-Alliance. In addition to the flagship event K in Düsseldorf, the brand brings together a growing network of international trade fairs.

Messe Düsseldorf launches K-Alliance as new global brand for plastics and rubber trade fairs – supporting industry players with tailored platforms worldwide.

(Source: Messe Düsseldorf / Tillmann)

In October 2025, more than 3,200 exhibitors from around the world will present a wide range of technologies for manufacturing, processing, and finishing at K in Düsseldorf. At the previous edition three years ago, nearly 178,000 trade visitors from 167 countries attended the event to explore live demonstrations by machine manufacturers, raw material suppliers, and processors.

In addition to this leading trade fair, which takes place every three years as a central platform for innovation in the sector, companies in the plastics and rubber industry rely on additional platforms to access growth markets directly. Until now, Messe Düsseldorf’s international trade fair activities in this field were grouped under the service brand Global Gate. This brand will now be replaced by the new umbrella name K-Alliance.

“The previous name especially emphasised Messe Düsseldorf’s function as a door opener for entering promising sales markets,” says Thomas Franken, Director of K who goes on to explain: “The designation K-Alliance now places a clearer focus on the strong partnerships and alliances that our constantly growing, worldwide network of trade fairs related to plastics and rubber stands for.”

K-Alliance stands for the international strategy of Messe Düsseldorf, for our performance promise and customer-focused service. In the international exhibition business, it is key to create professional communication platforms for global players. Here, Messe Düsseldorf’s portfolio ensures ideal offerings – both with K in Düsseldorf and around the globe. Our own events and strategic alliances with leading trade fairs for the plastics and rubber industry provide the sector with tailor-made opportunities.

At present, the K-Alliance comprises eleven trade fairs throughout the world. This year will still see Pack Print Plas Philippines being held from 18 to 20 September, and Plastics & Rubber Indonesia, from 19 to 22 November. Plastindia, Plastics & Rubber Vietnam, Chinaplas, plast alger (Algeria), Colombiaplast (Colombia), Plastics & Rubber Thailand and Central Asia Plast World (Kazakhstan) in 2026 as well as Arabplast (United Arab Emirates) will be held in 2027 again. The latest member of the K-Alliance is Saudi Plastics & Petrochem, which will be held from 12 to 15 April 2026 concurrently with Saudi Print & Pack in Riyadh (Saudi Arabia).

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