Expo emerges from a four-year hiatus Moulding Expo: Navigating challenges and fostering innovation in the post-pandemic era

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After a four-year hiatus due to the pandemic, the international trade fair Moulding Expo successfully resumed in the L-Bank Forum, the largest exhibition hall at Messe Stuttgart. The event gathered professionals in tool, model and mould making from 24 countries and was praised for its concept of gathering the entire industry under one roof.

After a four-year break, Moulding Expo was finally able to take place again. For the first time, the international trade fair for tool, model and mould making was hosted in the L-Bank Forum (Hall 1), the largest exhibition hall at Messe Stuttgart. “We are very pleased that after a four-year break due to the pandemic, we were finally able to hold Moulding Expo again at the Stuttgart Trade Fair Centre. The L-Bank Forum (Hall 1) offered all participants an attractive market platform for four days — despite difficult general conditions with rising energy prices, supply chain bottlenecks and the war in Ukraine,” says Roland Bleinroth, Managing Director of Messe Stuttgart.

State Secretary for Economic Affairs Dr. Patrick Rapp visited Moulding Expo on Wednesday, 14 June 2023. During his tour of the trade fair, Dr Rapp used the opportunity to gain a comprehensive overview. “Tool, pattern and mould making is an absolutely key industry for our economy and fundamental for the automotive, aerospace, electrical and mechanical engineering industries. At Moulding Expo it was possible to experience live the high innovation potential and performance of the industry, which are indispensable for future challenges,” said Dr. Patrick Rapp, State Secretary in the Ministry of Economic Affairs, Labour and Tourism of the State of Baden-Württemberg.

Following a four-year hiatus, the desire for a personal exchange was clearly noticeable. “After the pandemic, Moulding Expo as a regional trade fair was the first major industry get-together for us. Over four days, we were able to exchange new impulses with business partners and interested parties from the mould and tool making industry, present our technologies and developments and meet visitors and exhibitors who share the same goals in terms of innovation and progress,” reports Marco Reichle, Reichle Technologiezentrum.

With a clear focus, 375 exhibiting companies from 24 countries were able to give interested trade visitors a comprehensive overview of current trends and innovations. Around 6,000 visitors came to Stuttgart. Particularly noteworthy this year was the high quality of the visitors. 83 percent of the visitors are decisive, co-decisive or consultative in purchasing and procurement decisions in their companies. Twelve percent of the visitors came from business/company management. The international share of exhibitors was 36 percent. Among the visitors, every fifth visitor came from abroad.

“Moulding Expo enabled us in a unique way to establish fast and competent contact with existing and new customers in the German and also European tool and mould making industry. Especially the increasing number of contacts from Portugal, Austria, Turkey and Eastern Europe was clearly noticeable”, reports Stephan Berz, Vice President Oerlikon HRS Flow Sales.

Istma Europe, the global partner of Moulding Expo, emphasises the need for international growth. “Finally, something is happening again! We really liked the concept with the entire industry under one roof, as it emphasises the networking idea. Moulding Expo has now become a brand that brings everyone together. Now it's time to further expand the internationality,” says Bob Williamson, Istma President.

The next Moulding Expo will take place from 20 to 23 May 2025. For 91 percent of the visitors, it is clear that the international trade fair for tool, model and mould making will gain in importance in the future or retain the same importance.

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