Company anniversary 100 years of standard parts for the tool and mould making business

Editor: Alexander Stark

All the best for the 100th anniversary. In 1921 the German manufacturer of standard parts, Strack Norma, was founded in Lüdenscheid. With their solutions for the tool and mould making industry, the company has since been convincing leading manufacturers in Europe.

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Strack Norma develops and produces standard parts for tool and mouldmaking.
Strack Norma develops and produces standard parts for tool and mouldmaking.
(Source: Strack Norma)

Germany/Lüdenscheid —The family-owned supplier of standard parts, Strack Norma, celebrates its 100th anniversary. The company was founded by Ewald Geyer, the great-grandfather of today's owners, just three years after the end of the First World War in 1921 in Lüdenscheid in the region of North Rhine-Westphalia. In the beginning, the company concentrated on mould and tool making. Business was excellent, not least due to the innovative approaches, still called “tinkering” at the time, with which Geyer surprised his customers time and again. At the end of the 1950s, he expanded his range to include standard parts for plastic tools.

Focus on innovative and tailor-made solutions for the manifold challenges of the customers

The product range was marketed by the Strack Group, which was taken over by Geyer in 1981. Geyer decided to continue offering the range, standard parts for the stamping and plastics industry, under the brand of “Strack Norma”. The focus on innovative and tailor-made solutions for the manifold challenges of the customers became the trademark of Strack Norma.

Our customers are looking for clever, creative and cost-saving solutions for their production processes and less standard products.

Andreas Geyer

The change from a pure mould and tool manufacturer to a service company is confirmed by a large number of patents. Examples are latch locking devices, centring elements or sliding elements for the moulding area, in which Strack Norma is still leading in the market today. Well-known customers include the automobile manufacturers Audi, BMW, Mercedes Benz, VW and their suppliers. Since 2015, the great-grandchildren of founder Ewald Geyer, Andreas Geyer and Bettina Geyer, have been running the family business in the fourth generation. In the future, Strack Norma wants to expand its core competencies. “Our customers are looking for clever, creative and cost-saving solutions for their production processes and less standard products,” says Andreas Geyer. “We are increasingly living up to our technical expertise with our new innovation centre as well as an exciting range of new product groups, such as guide elements, subcontracting and the new addition of digital products, which we will continue to expand.” In this way, Strack Norma intends to offer customers even more intensive advice, higher stock availability and shorter processing times.

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