German machine tool maker sights in on mould industry
ETMM: How much of your sales currently come from mould makers? How much would you like it to be?
Winkler: We already received some key orders from mould and die manufacturers, but attracting new customers from new industries is always a long-term process. Our competitors have been in the market for years successfully catering to these customers' needs. We first need to prove to new industries that we are able to provide solutions capable of meeting their requirements in daily production. To achieve this, we need to build trust through consistent work or our sales and project teams.
ETMM: How would you describe some of the specific technologies or aspects of your machines that can make mould makers more competitive versus equipment from other suppliers?
WInkler: It all starts with the machine concept. Which is the better choice–a horizontal or vertical machine? Horizontal machines providing four axes, a robust build and high process quality and dependability–like Heller machining centres–offer unrivalled productivity. In addition, our machines enable performing roughing and finishing operations in a single setup whilst providing the same high level of workpiece quality and surface finish. This aspect is of particular importance in terms of added value for mould and die manufacturers, since it provides increased machine running times whilst reducing cycle times. The same is true for 5-axis machining. With the F series, Heller has developed a range of machining centres providing a higher level of stability than any other machine currently available. The models have been designed to provide highest stability and torque for complete machining at any spatial angle. The performance parameters of the F series and the range of 5-axis machining centres from the MCH-C series, successfully introduced some years ago, are currently extremely promising in this segment.