Seco Wins Gold for Best Visual Identity in Engineering Sector

Creativity in branding Seco's brand strategy wins big at Transform Awards Europe 2024

2024-04-29 Source: Seco Tools 1 min Reading Time

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Seco emerged as a standout winner at the Transform Awards Europe in London, clinching the prestigious Gold award for Best Visual Identity in the engineering and manufacturing sector. Celebrated for their transformative creativity in branding, the company also secured two bronze awards for their expression on social media and brand evolution.

Seco won Gold at the European Transform Awards 2024. (Source: Mark Field Photography/ Seco) — Seco won Gold at the European Transform Awards 2024.
(Source: Mark Field Photography/ Seco)

On April 17, Transform Magazine hosted their yearly event Transform Awards Europe in London, which awards excellence in rebranding and brand strategy with a focus on transformative creativity, strategy and implementation.

Seco won the prestigious Gold award in the category: Best Visual Identity from the engineering and manufacturing sector, which was accepted on stage by Per-Lennart Berg, Vice President Brand & Communication at Seco; Bettina Palmen, Brand Manager & Project Lead; and their partner agency, Interbrand. Seco also celebrated winning two bronze awards in the categories Best Expression of a Brand on Social Media Channels and Best Brand Evolution.

“I am so proud to share the news that Seco is now an award-winning brand, recognized at the reputable Transform Awards. This is an amazing achievement that the business and project team should be very proud of. We’re taking huge steps as a business so it’s very exciting to be able to celebrate one of them — our new visual identity and strategy,” says Per-Lennart Berg.

“Internally the brand has been received with welcome arms, partly because we ensured the new brand reflected our values and culture: bright, positive, and absolutely ready for the future. We’re excited to be among other well-renowned brands this evening, and celebrate everyone’s hard work and success,” says Bettina Palmen.

Last September Seco launched a radically updated visual identity and a long-term brand strategy. The company described this as the first in a sequence of major steps, as the business positions itself as a leading global name for industry innovation, efficiency, and sustainability.

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