Saudi Market Expansion for Trade Fairs K, Interpack, and Drupa

New trade show alliance K, Interpack and Drupa enter Saudi market through strategic partnership

2025-05-20 Source: Messe Düsseldorf 2 min Reading Time

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The trade fairs K, Interpack and Drupa are further expanding their international reach by jointly entering the Saudi Arabian market. This step is made possible by the expanded partnership between Messe Düsseldorf and the Riyadh Exhibition Company. The Saudi Plastics & Petrochem and Saudi Print & Pack exhibitions will be expanded to include regional editions of K, Interpack and Drupa.

Global trade show leaders K, interpack, and drupa expand into Saudi Arabia, strengthening Messe Düsseldorf’s presence in the Middle East through a new partnership with Riyadh Exhibitions Company.(Source: Messe Düsseldorf/ Tillmann) — Global trade show leaders K, interpack, and drupa expand into Saudi Arabia, strengthening Messe Düsseldorf’s presence in the Middle East through a new partnership with Riyadh Exhibitions Company.
(Source: Messe Düsseldorf/ Tillmann)

Saudi Arabia is currently showcasing the dynamic and diverse development of the Middle Eastern economy. From May 12 to 15, the Riyadh Exhibitions Company (REC) is hosting the Saudi Plastics & Petrochem and Saudi Print & Pack trade shows, featuring over 500 exhibitors from the petrochemical, plastics, print, and packaging industries. The flourishing trade fair quartet, whose exhibitor numbers have climbed by 70 percent since 2018, offers plenty of perfect touchpoints for Messe Düsseldorf. HRH Prince Saud Turki Al Faisal Bin Abdulaziz, Chairman of REC, and Wolfram N. Diener, President & CEO of Messe Düsseldorf, have signed a Memorandum of Understanding to integrate Düsseldorf’s world-leading trade shows K, Interpack and Drupa into future Saudi Plastics & Petrochem and Saudi Print & Pack events. Their new presence in Riyadh is a strategic addition to Messe Düsseldorf’s global portfolio: ‘K Global Gate’, the ‘interpack alliance’, and ‘drupa global’ represent international reach across plastics and rubber, processing and packaging, and print technologies.

Wolfram N. Diener emphasized the significance of this decision: “We’re in the right place at the right time. Our commitment to one of the world’s fastest-growing trade show markets reinforces our position as one of the most successful trade show companies worldwide. More and more, Saudi Arabia and the United Arab Emirates are diversifying their economies, which creates numerous links to our broad trade show portfolio as well as new potential for our customers.”

The current new-business activities aren’t Messe Düsseldorf’s first foray into the region. Since 2007, K has been in a successful partnership with Arabplast in Dubai. And with the Interpack alliance shows Pacprocess MEA and Food Africa Cairo, Messe Düsseldorf has been advancing its business in Egypt — the link between the Middle East and Africa — since 2019. In addition, a new subsidiary joined Messe Düsseldorf’s global network in 2024 in Turkey.

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