Sustained growth Packaging manufacturer Orbis expands presence and sustainability efforts

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Despite economic challenges in 2022, Orbis, a prominent global manufacturer of reusable plastic packaging, has managed to sustain its growth in the European market. They attribute their success to customer-centric strategies, ongoing collaboration, and the optimization of their product range.

The international manufacturer of reusable plastic packaging, Orbis, has maintained its growth on the European market despite an economically challenging year 2022. “We have developed our customer base as well as our organisation”, says Jürgen Krahé, Senior Commercial Director EMEA. „Through regular collaboration with our customers and partners, also at events such as Fachpack and The Battery Show, we continue to focus on customer needs. That helps us optimise our product portfolio with the customer in mind.”

With a European presence since 2002, Orbis Europe is part of Orbis Corporation and represents the company in the EMEA region. Orbis’ parent company, Menasha Corporation, is one of the oldest family-owned manufacturers in the United States (since 1849). With a durable and supply chain optimised product design, Orbis’ customised and standard solutions help streamline product flow sustainably along the supply chain. The plastic foldable large containers (FLCs), pallets and small load carriers are 100 percent recyclable.

Expansion: New packaging distribution center in Belgium

The growth continues: In January, Orbis has expanded its presence on the European market with a new distribution center as well as new offices in Ieper, Belgium. With a clean environment on 2,300 sqm, the new packaging distribution center in Flanders is used for sensitive and complex packaging solutions, e.g. for battery transportation, and inhibits contamination during packaging assembly and storage. The new office space provides a pleasant work environment and allows for customer visits on site. Functional areas include customer support, logistics, production planning, purchasing and finance.

One of the goals for 2023 is to introduce proven products to other geographical and vertical markets. Customer-specific packaging solutions are currently in prototyping phase. „We already cover the rising demand for sustainable transport packaging with our existing product portfolio. Additionally, we are working on increasing the percentage of recycled material in our products and evaluating alternative materials”, says Krahé. “In that way, our customers continuously benefit from our sustainable, innovative product portfolio and expertise.”

In its latest Corporate Social Responsibility Report, the company reports its advancements towards a socially, ecologically and economically responsible corporate governance. From 2020 to 2021, Menasha has reduced the total greenhouse gas emissions by 3,16 percent per ton of production. From 2010 to 2021, the use of water per production ton was reduced by nearly 90 percent, surpassing the water reduction goal of 20 percent. Besides designing sustainable products, Menasha plans to set high targets for its own resource reduction.

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