Seco and Swemachinist Extend Partnership for Innovative B2B Marketing

Successful marketing strategy Seco extends existing B2B influencer marketing partnership with Swemachinist

2024-09-09 Source: Seco 1 min Reading Time

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Cutting tool manufacturer Seco and Swemachinist, a popular figure in the machining community, have extended their partnership to further enhance B2B influencer marketing efforts. The collaboration will feature joint activities like events, articles,and webinars, focusing on new tools and innovations.

Daniel Jansson Swemachinist is collaborating with Seco.(Source: Seco) — Daniel Jansson Swemachinist is collaborating with Seco.
(Source: Seco)

Following the success of their previous partnership, Seco and Swemachinist, renowned Instagram creator in the machining community, announced to extend their collaboration. “Our initial partnership yielded outstanding results, and we are excited to continue working with Daniel to further enhance our B2B influencer marketing strategy,” says Alessia Brugin, Global Social Media Manager at Seco. “Daniel’s passion and content quality align perfectly with the Seco values and goals.”

Daniel Jansson adds, “Seco has always been my preferred toolmaker, and I am delighted to extend our partnership. This renewed collaboration will bring even more innovative solutions and valuable insights to both Seco clients and my followers.” The extended partnership will include joint activities such as events, articles, and webinars, and will feature new tools and innovations. “Our goal is to provide ongoing value and showcase our latest advancements through Swemachinist’s platform,” says Alessia Brugin.

This renewed collaboration underscores Seco's commitment to leading innovation in the industry. The collaboration, concept, creative direction, and project management are facilitated by Dolk Agency. “This is something entirely new and innovative within this industry and in B2B marketing, which is so exciting to be a part of and something we’re proud to be involved in,” says Johanna Dok, founder and CEO of Dolk Agency.

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