K Assistant: AI-Powered Chatbot for Messe Düsseldorf K 2025 Trade Fair

Smarter trade fair preparation K 2025 launches AI chatbot for visitors and exhibitors

2025-08-28 Source: Düsseldorf Trade Fair 1 min Reading Time

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Messe Düsseldorf is introducing “K Assistant”, an AI-powered chatbot that supports exhibitors and visitors with personalised, multilingual information — from hall plans to service details — ensuring smooth preparation and an optimal trade fair experience at K 2025.

The new AI-powered ‘K Assistant’ helps exhibitors and visitors navigate K 2025 with personalised, multilingual support.(Source: Messe Düsseldorf) — The new AI-powered ‘K Assistant’ helps exhibitors and visitors navigate K 2025 with personalised, multilingual support.
(Source: Messe Düsseldorf)

K in Düsseldorf now offers the AI-supported chatbot ‘K Assistant’, a virtual companion that provides exhibitors and visitors with targeted information around the clock — individually, multilingually and intelligently.

Whether visitors need initial information on hall plans, exhibitor offers, the supporting programme or services, the chatbot ensures they are perfectly prepared for an optimal trade fair experience.

“With K Assistant, we are offering an innovative service that enables visitors and exhibitors to plan their trade fair visit even more efficiently,” explains Thomas Franken, Director K at Messe Düsseldorf. “Digital tools such as the chatbot are an important step towards offering our customers modern and user-friendly support.”

What the K Assistant can do:

Available 24/7: The AI chatbot is available to users at any time of the day or night, ensuring maximum planning freedom.

Intelligent answers instead of mere search results: The ‘K Assistant’ thinks for itself – it analyses questions in context and provides structured, precise information instead of long lists of hits.

Language diversity for global target groups: Visitors and exhibitors from all over the world benefit from the multilingualism of the system, which communicates in numerous national languages.

The symbol for the K Assistant can always be found at the bottom right-hand corner of www.k-online.com.

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