K 2025 Fair Match: Revolutionizing Business Networking at Trade Fairs

Networking tool K 2025: Smart matchmaking tool for exhibitors and visitors

2025-08-26 Source: Messe Duesseldorf 2 min Reading Time

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Networking made easy: With the new ‘Fair Match’ tool, K 2025 offers exhibitors and visitors smart matchmaking before, during and after the trade fair. Personalised contact suggestions, integrated chat and year-round access via the K app ensure efficient and lasting business connections.

At K 2025, the new digital tool “Fair Match” makes networking between exhibitors and visitors smarter, more efficient, and available anytime – before, during, and after the trade fair.(Source: Messe Düsseldorf / Tillmann) — At K 2025, the new digital tool “Fair Match” makes networking between exhibitors and visitors smarter, more efficient, and available anytime – before, during, and after the trade fair.
(Source: Messe Düsseldorf / Tillmann)

With ‘Fair Match’, K 2025, from 8 to 15 October 2025 in Düsseldorf, is offering a digital service that connects exhibitors and visitors in a new, smart way. The aim of the tool is to enable business contacts to be made in an even more targeted and efficient manner — before, during and after the trade fair.

‘Fair Match’ is designed for both exhibitors and visitors. After registering and redeeming their exhibitor badge code, exhibitors can activate their participation with just a few clicks. Companies that are already registered can simply activate the service in their personal profile. Visitors register free of charge or log in with their email address to access all functions directly. Personalised contact suggestions are at the heart of ‘Fair Match’. Based on the interests of the trade visitors stored in their profiles and the product categories of the exhibitors, an intelligent algorithm suggests suitable business partners.

This enables companies to find potential customers in a targeted manner and visitors to quickly discover relevant exhibitors. The integrated chat function allows direct communication and easy appointment scheduling — without time-consuming coordination or lengthy email correspondence. Interesting contacts can also be saved as favourites for quick access at any time.

Another advantage is that ‘Fair Match’ does not end with the last day of the trade fair. The service remains available throughout the year, enabling valuable contacts to be maintained beyond the trade fair and new business opportunities to be developed. This extends the trade fair experience and maximises the benefits for all involved. Visitors complete their profile with a few details about their interests and business objectives and immediately receive suitable recommendations.

All communication and appointment coordination take place conveniently in the K app, which is available free of charge in the App Store and on Google Play.

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Date: 08.12.2025

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