EMO Hannover 2025: More Efficient 5-Day Event

Exhibitors feedback EMO Hannover 2025 shortened by one day

2024-05-10 Source: VDW 2 min Reading Time

EMO Hannover 2025 is set to be a more efficient, focused event with its duration shortened from six to five days. This decision, driven by exhibitor feedback and evolving visitor habits, aims to enhance the trade fair experience.

EMO Hannover 2025 will be one day shorter than past events.(Source: VDW) — EMO Hannover 2025 will be one day shorter than past events.
(Source: VDW)

The duration of EMO Hannover 2025 will be shortened from six to five days in future. “Shortening the event by one day is a strategic decision aimed at making EMO Hannover even more efficient and more purposeful,” said Dr. Markus Heering, Managing Director of the German Machine Tool Builders' Association (VDW), the organizer of EMO, in describing the change.

According to the organisers, the decision is based on the exhibitors' clear desire to focus and condense the trade fair even more. In 2023, they were asked about this in detail during the event. The result was clear: the majority of exhibitors would like to cancel Saturday.

Visiting habits have changed significantly in recent years. Visitors can obtain detailed information in advance, prepare their visit to the trade fair better and more stringently, and also make a decision more quickly if necessary. According to the visitor survey, the average duration of a visit is just over a day. International visitors stay slightly longer. “As a result, Saturday is no longer an attractive day to visit,” said Heering. “We are therefore complying with the exhibitors' request and canceling Saturday.”

The shorter duration will lead to savings on hotel and personnel costs for exhibitors and visitors. In addition, Deutsche Messe has launched a new offer with get2fairs. It includes hotel rooms in Hanover city, the surrounding area and the metropolitan region, as well as transfers to and from the trade fair.

The trade fair for production technology will next take place from Monday, September 22 to Friday, September 26, 2025 at the Hanover Exhibition Center. Friday will remain a full trade fair day with opening hours from 09:00 to 18:00. “We are convinced that this change will bring many benefits for both exhibitors and visitors, and will help to further improve the trade fair experience,” concluded Dr. Markus Heering.

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