Alpla's Growth and Success in the Packaging and Recycling Industry in 2024

Plastic packaging Alpla is scaling new heights with sustainable solutions and global expansion

2025-01-16 Source: Alpla 2 min Reading Time

Alpla continued its growth trajectory in 2024 with new products, plants, business areas, acquisitions and a focus on training skilled workers. The international packaging and recycling specialist increased its turnover and is broadening its targets for the recycling sector.

Alpla CEO Philipp Lehner is the third generation of the family to head the plastic packaging and recycling specialist company.(Source: Alpla) — Alpla CEO Philipp Lehner is the third generation of the family to head the plastic packaging and recycling specialist company.
(Source: Alpla)

Founded in 1955, the Alpla Group produces plastic packaging solutions worldwide. The family-owned company, headquartered in Hard, Austria, can look back on a successful financial year in 2024 and continues to grow after a moderate decline in sales in the previous year. The annual turnover of 4.9 billion euros represents an increase of 4 percent compared to 2023.

There has been significant growth in the number of sites and employees. Alpla has reached the 200-plant mark and created more than a thousand new jobs through new business areas, acquisitions and training programmes. A total of 24,350 employees work at 200 locations in 46 countries — 365 of them are apprentices.

“Plastic packaging shapes the lives of billions of people. As a technological market leader, we are making it increasingly lighter and more sustainable. We will continue to invest in this worldwide,” says CEO Philipp Lehner. In addition to the strong growth markets in South America, Africa and the Middle East, demand in North and Central America also recovered in 2024.

The company is also experiencing an upward trend in Europe. However, the market environment remains challenging. “Increasing EU regulation is creating a lot of work and weakening our international competitiveness. This is compounded by high labour costs in some countries. We are countering this with increased efficiency, new products and our leading role in recycling,” says Lehner. The markets in the Asia-Pacific region offer huge potential. With the upcoming opening of a new plant in Thailand in 2025, Alpla is setting the course for the future here.

Alpla invests at least 50 million euros a year in recycling and is on track to achieve its goal of using at least 25 percent recycled material in its packaging by 2025.

As a system provider for bottles and closures, combined with the Alpla-Recycling division, which has existed since 2023, the company covers numerous industries and markets. In 2024, the new Alpla-Inject division strengthened the injection moulding line. Alpla-Pharma was expanded in 2024 with the integration of Heinlein Plastik-Technik into the group. Alpla-Industrial is another division for large-volume packaging. The portfolio was enriched with innovative new products such as the PET wine bottle, the monomaterial dispenser pump and reusable solutions for beverages and cosmetics. In addition, the fibre-based bottle from subsidiary Paboco is ready for series production and will be available from 2025.

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