K 2016 World's biggest plastics show fully booked
Germany - Every three years, the world’s plastics industry descends on Düsseldorf for the K Show, the largest such exhibition in the world. According to Messe Düsseldorf's president and CEO Werner Matthias Dornscheidt, all 19 exhibition halls are fully booked for the 2016 event (19 - 26 October).
ETMM: Mr. Dornscheidt, the registration period for participation in K 2016 closed in June. How would you rate the response from the global plastics and rubber industry?
Dornscheidt: Extremely positive! The demand for exhibition space has risen once again and all of the 19 halls at the Düsseldorf exhibition centre are completely booked. More than 3,000 exhibitors from all five continents will be taking part to present their innovations. The spectrum of participating companies ranges from globally operating industry groups to start-ups and covers all segments of the world market for polymers. K 2016 will be presenting a panorama of unmatched breadth and depth.
ETMM: Will all of the companies who have registered actually be able to take part?
Dornscheidt: We will keep our promise: All companies registered by 31 May and whose exhibits meet the K 2016 nomenclature will be allocated a stand. In some cases, it might be necessary to compromise on stand size, but I am confident that we will find a proper solution for everyone.
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ETMM: What is so special about K in Düsseldorf?
Dornscheidt: K is the premiering platform for the plastics and rubber industry. No other trade fair sparks off so many new ideas. Right now, companies throughout the industry are already working hard to make sure they present themselves in the best light when the date comes around in October 2016. And “in the best light” stands for “with interesting innovations”. Because innovative products are the most important asset in a competitive environment. Only those who can offer new technologies that bring real benefits to their customers will be able to hold their own against strong competition. Another unique feature of K is its high degree of internationalism, both on the exhibitor and on the visitor side. This guarantees that trade visitors will find world-class products and services in every area covered. And it gives the exhibitors the opportunity to meet industry experts from over 100 countries and establish contacts with potential customers that they might not have been able to reach in other ways.