Q&A “We have had a great and very successful start”
When Florian Niethammer and Florian Schmitz started organising Moulding Expo for the first time, they did it with the idea in mind to do it with the industry, for the industry. Two years later, it seems like they have arrived in the sector: 700 exhibitors are proof of that.
Organising, planning and implementing a trade fair is a huge endeavor. It does get more extensive if the trade fair is organised for the first time. Florian Schmitz and Florian Niethammer, project managers at Messe Stuttgart, talk about the experience they made in 2015, the things they have learned, and their goals for this year's Moulding Expo.
Full steam ahead, as they say, into the second Moulding Expo. What positive developments in terms of exhibitors are particularly worthy of note?
Schmitz: We are growing with quality! We are therefore pleased to see how our Moulding Expo has developed. Putting a trade fair by the industry for the industry on its feet – this is where we originated. The market has now received the idea so well that we are on the ideal path to becoming the leading European trade fair for machine tools and model and mould making. Currently, more surface area has already been occupied than in 2015 and the list of exhibitors, currently with over 750 companies, really stands out. Not only German companies, but companies from almost all European nations are among the exhibitors, as are companies from the USA, Canada and the rest of the world. The second Moulding Expo is not only larger but also more international.
What new aspects/presentations in comparison to the premiere event can be experienced this time?
Niethammer: The events and programme points that go alongside the events in the halls must first fulfil two criteria: Firstly, they must strengthen the most important network in tool, model and mould construction and provide our exhibitors and visitors with the opportunity to meet each other. And secondly, we want to bring potential customers to our exhibitors. Therefore, it was again important to us that purchasers from industry and contractors from the tool, model and moulding industry could converse with each other. The German Association for Materials Management, Purchasing and Logistics (BME) – also a partner of the Moulding Expo – has organised this year’s buyers’ forum in once again, but this time directly with us on site at the ICS Conference Centre. Therefore, the participants of the forum, including numerous decision-makers from important, large businesses, have the opportunity to meet the exhibitors of the Moulding Expo directly. The ISTMA Lounge, which will make its debut in Hall 4, is also set to function as a key magnet and meeting point. ISTMA Europe, as the European association of tool and mould makers, will host the 6th European Tooling Forum in this setting. Current market and technology trends and the presentation of best-practice examples take centre stage here and provide the representatives of the international construction markets with the opportunity to learn from each other. At the same time, the lounge is the ideal platform for all those who want to expand their international network.