AMB 2018 Tomorrow's trends on show at the special shows of AMB

Author / Editor: Melanie Krauß / Rosemarie Stahl

Nowadays, many trade fairs offer a wide range of additional programmes. The AMB, too, of course. The history of the development of a racing car, the latest innovations in machining and concrete optimisation through digitisation – these are the subjects of this year's special AMB shows.

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Visitors of AMB 2018 can look forward to a number of specials dedicated to current industry and technology trends.
Visitors of AMB 2018 can look forward to a number of specials dedicated to current industry and technology trends.
(Source: Messe Stuttgart)

The aim of the VDW Young Talent Foundation is to get young people interested in technology and a career in the machine tool industry and thus attract skilled workers by organising the Youth Special Show. “We welcome around 750 students from grades 7 to 10 every day on an area of 600 m2 and inspire them together with our partner companies for technology and training professions in the metal and electrical sectors,” says location manager Michael Mühlegg. At the same time, trainers and teachers from the region and beyond can inform themselves about the Foundation's offerings and current topics. “Due to its central location, AMB naturally offers the best conditions for reaching our target group as directly as possible and for presenting the Young Talent Foundation. We can also optimally present our new location.”

A highlight of the special shows will be the depiction of a process chain. Here, the students are shown live and on site the production and development process of a Formula 1 model car from the initial drawing to assembly. The organisers expect this experience to have a multiplier effect when the students later show the race cars built in this way to their friends and at school and report about their day at the fair. “Being part of tomorrow's trends” is the motto of the special show at the Institute for Production Management, Technology and Machine Tools (PTW) at Darmstadt Technical University. Here, innovation leaders show their new developments and how they deal with the challenges of tomorrow's cutting tools. This year, the PTW Innovation Tour will take place for the first time in the new Hall 10. Further topics include the combination of additive manufacturing and machining reworking as well as the increase of energy efficiency based on extensive energy data in the context of Industry 4.0.

For the first time: The special show “Digital Way”

The new two-day special show “Digital Way” on September 18 and 19 is dedicated to the current topic of Industry 4.0. The two-part concept consists of a professional congress, which is organised in co-operation with the professional association for software and digitisation of the VDMA. It also has manufacturers of software solutions in the areas of digital business models, digital production, digital product development, digital service and customer service, software development as well as service providers and manufacturers of hardware presenting themselves in an accompanying exhibition. Showcases should also give an overview of the interaction of networked processes within companies.

“With this new format, AMB underlines its position as the leading trade fair for the metal processing industry. Everyone is talking about digitalisation. With “Digital Way”, we want to show how business and production processes can be optimised in concrete terms and what digital business models exist,” explains Ulrich Kromer von Baerle, Chairman of the Board of Management of Messe Stuttgart. As a platform for suppliers and users, AMB wants to give all market participants orientation on how they can meet the demands for more sales growth and cost savings, in particular through increased productivity and increased machine efficiency. Gunnar Mey, Head of the Industry Department at Messe Stuttgart, specifies: “Companies want to know how Industry 4.0 and the digitisation of processes can be implemented. Which providers have already successfully implemented projects? Which applications or models exist and which are relevant to the respective company? With the Digital Way to the AMB 2018, we bring solution-oriented offers and demand together.”

This article first appeared on MM Maschinenmarkt.

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