Distribution Strack goes Amazon

Editor: Rosemarie Stahl

Strack Norma, a producer of standard parts for the tool- and mouldmaking, wants to tap into a new distribution channel. The company declared that they will offer their products on the B2B-portal Amazon Business.

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Instead of selling their components only in their own webshop, Strack Norma has decided to offer their products also on Amazon Business.
Instead of selling their components only in their own webshop, Strack Norma has decided to offer their products also on Amazon Business.
(Source: Strack Norma)

In the age of digital transformation, new business models enter the industry sector. Companies offering data services are pushing their way into tool and mould making as well. Amazon was already offering its cloud services at Hannover Messe earlier this year. Now Strack Norma declared that they will begin to offer their standard parts on the B2B-portal Amazon Business.

According to the company, the manufacturer of standard parts is the first one to present products via this service. While still selling Strack parts on its own webshop, Strack hopes that this service is an advantage for their customers. "We see a great chance in this new established market place to increase customer loyality. Our customers are able to order their complete workshop supplies on this single platform. This will save money and time," says Michael Lang, CEO at Strack Norma.

The company starts with offering one of its highlight products on Amazon Business, the latch lock. The company plans to expand the range of products in the course of the next weeks.

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