Q&A Staying ahead of the pack means investing in R&D, sales and people
Australia - In November 2016, Melbourne, Australia-based tool and cutter grinder manufacturer Anca was inducted into the Australian Export Awards Hall of Fame, joining the ‘best of the best’ exporting enterprises in Australia. ETMM caught up with company co-founder Pat Boland.
Pat, what does it take to receive such a prestigious award? There are not too many machine tool builders in Australia who are world-leaders in their field.
Anca has always invested in two areas of our business; one is R&D, the other is marketing and our sales budget. Our initial idea many years ago was to sell through distributors, but we came to the decision having our own company with our own people to sell was the crucial part. Selling CNC tool grinders requires technical expertise and professional customer support, hence the relationship between the customer and us is absolutely crucial. It is not easy but the payout is there.
How is Anca faring in terms of sales?
We go up and down, we experienced an extraordinary period of growth last year, this year we do not expect any growth. We are reaching a level where there is market saturation. But over the last 30 years we have on average grown by 17% annually, which is great.