Seco announces brand update and future strategy

New brand design Seco announces brand update and future strategy

2023-09-27 Source: Seco Tools 1 min Reading Time

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Seco, a global provider of metal cutting solutions, has unveiled a refreshed visual identity and long-term brand strategy. This initiative marks the beginning of several planned steps to align the company with industry goals for innovation, efficiency and sustainability.

Seco rebranding(Source: Isabel Winckler) — Seco rebranding
(Source: Isabel Winckler)

Seco’s brand update was recently unveiled, with subsequent launch-related activities on the horizon, including events, campaigns, product launches and service announcements. While the previous logo has historical significance, the revised logo retains key elements but presents them in a contemporary way, reflecting Seco's forward-looking approach.

Bettina Palmen, Brand Manager at Seco, commented: “We want our brand to reflect the innovative nature of our work. The updated brand design is modern and in line with our vision for the future. We look forward to receiving feedback on this update and are preparing for further developments”.

Stefan Steenstrup, President of Seco, added: “The visual transformation marks the beginning of an exciting journey for us. At the same time, we're expanding our product range, incorporating new services and digital solutions to meet evolving customer needs. This evolution demonstrates our commitment to future-ready solutions, and today's brand announcement is a testament to that commitment”.

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