Medical Technology Organiser: Medtec success due to full-spectrum orientation

Author / Editor: Eric Culp / Jürgen Schreier

According to estimates by UBM Canon, organiser of Medtec Europe 2012, German medical technology companies generate more than €20 billion in revenues annually, representing fourfold growth in 10 years. The Medtec show itself has grown by 10 times over that period, presenting more than 1,000 exhibitors this year.

Gregor Bischkopf, the event manager with UBM Canon, explained the reasons behind the growth of Medtec and discussed the innovations that awaited both visitors and exhibitors at Medtec Europe 2012 on March 13–15 during the course of an interview.

Bischkopf attributed Medtec’s attainment of the status of Europe’s leading medical technology trade show in part to the choice of Stuttgart as a venue. Baden-Württemberg has long been the home of many enterprises active in the medical technology sector. But at least as important, according to Bischkopf, is the show’s concept and orientation.

“We do not just place the spotlight on individual technologies or segments of the production process, but instead provide a platform for all the products and services involved at all levels of the medical technology value chain,” Bischkopf explained. “Medtec Europe is therefore the industry meeting point for all enterprises that are searching for optimised solutions for the manufacture of medical technology products.”

Asked which sectors were the most important suppliers to the medical technology industry, Bischkopf said, “No supplier sector can be considered to have a clearly dominant position in the medical technology industry. Instead, even the smallest niches are of enormous importance. However, in terms of market volumes, it is very obvious that the metal- and plastics-processing sectors are the most significant. This can also be seen in the number of visitors from these sectors.”

During the interview, Bischkopf noted that, in the future, Medtec Europe’s layout will be subdivided according to key topical areas for the industry. In concrete terms, he said, “this will result in the areas of Medical Automation, Medical Cleanrooms, Medical Metals, Medical Packaging, Medical Plastics, Medical Rapid Manufacturing and Medical Testing.”

For further information:

Medtec Europe 2012

Stuttgart, Germany