EMO 2015 One week to go until the international metalworking show opens its doors in Milan

Editor: Barbara Schulz

Italy - This October, Italy will host the 2015 edition of EMO in Milan. The biennial metalworking show, sponsored by Cecimo, the European Association for the Machine Tool Industries, expects to host 1,400 exhibitors and 150,000 visitors from 100 countries.

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Impressions from EMO 2013 in Hannover, Germany.
Impressions from EMO 2013 in Hannover, Germany.
(Source: EMO Hannover)

EMO Milano 2015 promises to be big. Bigger than the last event held in Italy in 2009. We all remember 2009.

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Today, all signs point towards growth. The Italian trade association Ucimu-Sistemi Per Produrre is bullish for the future of the Italian machine tool industry (see our Special Report on page 20), forecasting further expansion for 2015 when production is set to grow by a further 5.2% compared to 2014 boosting the overall market value to €5bn. Domestic consumption too is set to increase by 5.7% to €2.9bn in 2015 with imports up 7.7% and exports growing by 5.6% to be worth €3.4bn.

Positive signals raise expectations of a top event

This growth is attributed to a variety of factors, including renewed buying activity within specific verticals such as the automotive and aerospace industries. According to the Ministry for Economic Development, EMO Milano is an important exhibition event for the Italian economy and supports the government's efforts to promote their plan for the "Made in Italy" brand, as provided for by the Stability Law.

Indeed, the leaders in the ranking of the companies already registered come from Italy, closely followed by the Germans. The Taiwanese are ranking third for the number of applications to the trade show, followed by Chinese and Swiss exhibitors, the organisers said. More than 115,000 m² of net exhibition space has already been booked. Ucimu expects the exhibition to occupy 120,000 m². Pier Luigi Streparava, appointed by Cecimo as Commissioner General EMO Milano 2015, said that the Expo 2015 will also create interesting synergies for the hundreds of thousands of visitors coming to Milan. But of course EMO is not a local event. With visitors expected to come from 100 countries, it is truly international. Exhibitors at EMO choose this event to showcase their technology solutions to the world – not just to visitors from Europe and Italy.

Time will show whether the visitor statistics will break through the 150,000 mark, as predicted by Streparava. The view that the Milan event is generally “better placed in the rankings than an IMTS in Chicago or a Jimtof in Tokyo” is shared by Lothar Horn. Horn is chairman of the VDMA specialist association for precision tools.

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