AMB 2018 New concept to cater to exhibitor needs

Editor: Briggette Jaya

Germany - With an expected 90,000 international visitors and 1,500 exhibitors expected at AMB 2018 in Stuttgart, which will take place from 18-22 September 2018, the additional exhibition space created by the new Paul Horn Hall (Hall 10) will provide new possibilities for AMB to become even more attractive for exhibitors and visitors, show organisers noted.

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AMB 2018 will cover around 120,000 square metres, which is easily an area of about a total of 17 football pitches.
AMB 2018 will cover around 120,000 square metres, which is easily an area of about a total of 17 football pitches.
(Source: Messe Stuttgart)

On approximately 120,000 metres2 of exhibition space, exhibitors will present innovations and further developments for metal-cutting machine tools, precision tools, measurement technology and quality assurance, robots, workpiece and tool handling technology, industrial software and engineering, components, assemblies and accessories. The metalworking show is backed by professional and conceptual sponsors, the VDMA Precision Tools Association, the VDMA Software and Digitalization Association and the Association of German Machine Tool Manufacturers (VDW).

Ulrich Kromer von Baerle, president of Messe Stuttgart said: "Another 15,000 metres2 of gross exhibition space will be available with the new Paul Horn Hall. We will therefore be able to satisfy the demand by exhibitors and increase the attractiveness of the trade fair for our visitors by presenting even more products and innovations."

According to the organisers, the additional space will help optimise the exhibition areas and that AMB 2018 will be thematically restructured: the L-Bank Forum (Hall 1) and Hall 3 will contain machining tools and chucking tools. Hall 4 and Oskar Lapp Hall (Hall 6) will focus on lathes and automatic lathes. Hall 5 will feature grinding machines, tool grinding machines and everything relating to them. Alfred Kärcher Hall (Hall 8) will present innovations in sawing and cutting-off grinding machines, surface technology, marking systems, hardening and heating machines, lubrication and cooling, and safety and environmental engineering. Halls 7, 9 and the new Paul Horn Hall will round off the exhibition programme with milling machines, metal-removing process machine tools, measuring systems and quality assurance, as well as flexible production cells/systems, machining centres, gear cutting machines and drilling machines.

"Digital Way" will be premiered at the show, concentrating on increasing digitalisation in production. "The new concept comprises a congress, an accompanying exhibition and showcases," said Gunnar Mey, department director industry at Messe Stuttgart.

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