Metav 2016 New concept promises to attract more exhibitors, visitors

Author / Editor: Barbara Schulz / Briggette Jaya

Germany - Düsseldorf's international metalworking show Metav 2016 will be a full-on success, organiser VDW (German Machine Tool Builders' Association) expects. In an exclusive interview with ETMM VDW explains why they are so convinced that this year's show will be bigger than the last event in 2014.

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VDW's Director Exhibitions Christoph Miller (left) and Executive Director Dr. Wilfried Schäfer are convinced that Metav's new concept will work out and lead to full exhibition halls in February.
VDW's Director Exhibitions Christoph Miller (left) and Executive Director Dr. Wilfried Schäfer are convinced that Metav's new concept will work out and lead to full exhibition halls in February.
(Source: Schulz)

When early last year we asked “Quo vadis tool making and moulding?”, you said that the concept of a “Moulding-Expo in odd-numbered years south of the river Main combined with the Moulding Area at Metav in even-numbered years in the North” would be well received, because exhibitors have been dissatisfied with the existing trade fair opportunities. From today's perspective, has this concept been a success?

See our Metav 2014 photo gallery below

Miller: We think that the concept has been a complete success, partly because the Moulding-Expo (MEX) in Stuttgart was a great success and we feel an increased interest in Metav from exhibitors in the tool and mould industry. If you look at competing fairs in tool and mould making that took place in 2015, it is obvious that the industry supports us and appreciates what Messe Stuttgart with MEX and VDW with the Moulding Area at Metav are offering.

Dr. Schäfer: MEX has offered mould makers exactly what they wanted. The fair has exhibited all aspects of value creation. VDW is a conceptual supporter of MEX and we have worked together with Stuttgart from the beginning. We are still convinced that alternating MEX and our Moulding Area in odd- and even-numbered years is the right offering for the industry.

You recently said that the Moulding Area would exceed your expectations. In what way?

Dr. Schäfer: While the Medical and Quality Areas already existed, albeit in a different form, in 2014, the Moulding Area is a completely new concept. We think going from zero to 39 exhibiting companies is quite good. This is a positive reaction from the industry that gives us confidence. The last visitor survey already showed that about 20% of Metav’s visitors would be interested in tool and mould making. Apart from that, there are also a lot of companies represented at Metav outside of the Moulding Area, who are nonetheless part of the process chain, like CAD/CAM or medium-sized 5-axis technology providers like Zimmermann, SHW or Parpas.

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