Standard parts Meusburger optimizes processes to strengthen market position

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Meusburger Georg GmbH & Co. KG

CUMSA

Renishaw plc

Despite a general decline in market volume in the industry, the standard parts manufacturer Meusburger is maintaining its position as market leader. In 2024, the company recorded a single-digit decline in turnover with a total turnover of 297 million euros.

The challenging economic situation in Europe is affecting the industry. The market volume in the mould and die making sector is falling, leading to a general decline in turnover. In addition, constantly rising personnel costs are a challenge for companies. Despite the current difficult market situation and although the full-range supplier did record a single-digit decline in turnover, Meusburger has been able to maintain its position as the market leader for standard parts manufacturing in Europe. “We monitor developments in the market very closely and react flexibly to the changing situation,” explains Managing Director Guntram Meusburger. In order to keep abreast of current trends and challenges in the industry, the company has launched its own market barometer in collaboration with the WBA Tooling Academy. The focus of all analyses is on serving customer needs even better in the future, the company states. This includes, for example, an online service that enables customers to get to their products even faster and more efficiently. Following the adjustment of its strategy, Meusburger is confident that it will continue to be successful in the future and further expand its market leadership.

The standard parts supplier is optimising its internal processes and focuses increasingly on automation and digitalisation. The aim of these measures is to continue to provide customers with optimum support and to be the best partner in mould and die making. Examples of the optimisation include the new Driverless Transport System (DTS), which was successfully put into operation in autumn. The packaging and picking processes were also optimised. Both measures help to further reduce lead times. “Ordered today, immediately dispatched” — with this aspiration, Meusburger wants to continue to guarantee its customers maximum quality and short lead times.

A head start through digitalisation

“We have been investing heavily in important digitalisation projects for years so that we can get a clear head start,” says Guntram Meusburger. The new portal plays a central role in this regard: since the launch of the modern web shop, it has been expanded with many new functions through regular updates. These improve the user experience and offer customers even more options. The Meusburger portal is available to users 24/7 in up to 20 languages, supporting them along the entire value chain with everything from detailed insights into orders to time-saving design options. This enables customers to reach their goals quickly and efficiently. Meusburger is convinced that the combination of a perfectly aligned product range, excellent service and innovative digital solutions will continue to be the key to success in the future.

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