Market News Metsä Board joins 4evergreen

Editor: Steffen Donath

Metsä Board joins the 4evergreen alliance which promotes fibre-base packaging in an effort to reduce climate and environmental impact. Many global companies already joined the alliance as well.

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4evergreen is set to tackle the problems of climate change and packaging.
4evergreen is set to tackle the problems of climate change and packaging.
(Source: Metsä Board)

Metsä Board, a Metsä Group company, is one of the founding members of the new 4evergreen alliance, in which other members of the European Paper Industry Association (CEPI) also participate. The new alliance promotes fibre-based packaging as part of a sustainable recycling economy to minimise climate and environmental impacts.

4evergreen was created as a joint forum for industry companies involved in the fibre-based packaging value chain. These range from paper and board manufacturers, converters, brand manufacturers, retailers, technology and accessories suppliers to recycling and disposal companies.

“Broad-based global co-operation is an important prerequisite for promoting closed-loop recycling and combating climate change. Together we can realise the potential of fibre-based packaging and develop future-oriented packaging solutions based on renewable raw materials,” says Mika Joukio, CEO of Metsä Board.

In addition to Metsä Board, the following companies are members of 4evergreen: Nestlé, Danone, Stora Enso, Smurfit Kappa, Sappi, UPM, Mayr-Melnhof Group, Reno de Medici, Kotkamills, Ahlstrom Munksjö, International Paper, BillerudKorsnäs, Huhtamäki, SEDA, SIG Combibloc, Tetra Pak, Elopak, Walki, Schur Group, Cardbox Packaging, Firstan Ltd. The alliance is looking forward to the participation of other companies.