EMO Hannover Leading metal working trade fair lays focus on the future of industrial production

Editor: MA Alexander Stark

Germany — The metal working sector is in a constant process of transformation and is facing huge challenges. With the new claim “Innovate manufacturing”, EMO Hannover 2023 wants to address these challenges, make them transparent and propose solutions.

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“Hello, new EMO Hannover!” is the greeting that was shared at the EMO Hannover Relaunch Conference in the hybrid event hub “H’UP” on the Hannover Messe trade fair grounds.
“Hello, new EMO Hannover!” is the greeting that was shared at the EMO Hannover Relaunch Conference in the hybrid event hub “H’UP” on the Hannover Messe trade fair grounds.
(Source: EMO Hannover)

The organiser of EMO Hannover, the German Machine Tool Builders’ Association (VDW) invited international media representatives and EMO Hannover exhibitors to a digital presentation of the new exhibition concept on 14 September 2021. Experts from the worlds of business and politics debated on the future of production technology. According to VDW Executive Director Dr. Wilfried Schäfer, the association has been working full-out over the past months, partly in cooperation with international exhibitors, to present the new claim with clarity and to lend substance to it.

“But ‘Innovate manufacturing’ addresses more than just technologies. In fact, EMO Hannover will in future also be taking on board topics that are of relevance for production technology and for its customer industries throughout the world,” said Carl Martin Welcker, General Commissioner of EMO Hannover 2023 in his keynote on “Challenges for production 2023”. The future insights of EMO Hannover 2023 — “The future of connectivity”, “The future of sustainability in production”, and “The future of business with focus on Work 4.0” — are already the subject of intensive discussions in the business world and in society at large.

Watch the digital presentation:

“Dialog and encounter are two of the most crucial elements for the new EMO Hannover. Already apparent in the mode of address, this is evident at many points in the new EMO presence, and is also carried forward in a clearly structured communication concept,” said VDW Executive Director Schäfer, picking up the thread once again. The communication concept rests on the four pillars EMO Communication, EMO Connect, EMO Digital and EMO Conference. These include new formats such as “speakers’ corner”, master classes, or EMO Academy, as well as familiar offers such as matchmaking or guided highlight tours – including digitally. The future insights of EMO Hannover are to be found there once more, along with many other topics drawing on exhibitors’ activities as well as on research and development.

Besides that, however, the aspiration of the new EMO Hannover is to become established as the key meeting point for the industry, obviously during the exhibition itself, but also between events, with an accompanying digital program, 365 days a year. “The point is to develop and shape these formats with our partners by the time of the exhibition,” Schäfer announced. There will be a large number of events around the globe in the run-up to EMO Hannover 2023, such as the EMO World Tour in the early months of 2023, picking up the topics mentioned, outlining the particular challenges they present in the respective regions of the world, and presenting the solutions production technology has to offer for them.

Then, in summing up, he added, “Since 1975, EMO has been the world’s leading trade fair for metal working. It is now more than that. It encompasses the entire value chain, primarily integrating the IT that is so essential for continuing to drive forward intelligent factory networking. These digital twins will always be a feature of EMO Hannover in future. And it is more than a sales platform. We engage in dialog with our customers, exhibitors, and visitor target groups, drawing them together in networks, mediating knowledge, and offering sound information for investors.”

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