Hannover Messe

Industrial show to host 6,000 exhibitors, US President Obama to attend opening ceremony

| Editor: Barbara Schulz

Hanover Fair (April 25-29, 2016) in Germany is the world’s largest trade show focusing on industrial equipment.
Hanover Fair (April 25-29, 2016) in Germany is the world’s largest trade show focusing on industrial equipment. (Photo: Deutsche Messe AG)

Next week, the world's largest industrial exhibition, Hannover Messe 2016 (25 April - 29 April) will open its doors. According to the organisers, the industrial fair features more than 6,000 exhibitors and expects 220,000 visitors roaming all 26 exhibition halls.

Hannover Messe is owned and organised by Deutsche Messe AG (DMAG), which is an official partner of the US Department of Commerce. Held on the Hanover fairground in Hanover, Germany, the first Hannover Messe took place in 1947 in an undamaged factory building in Laatzen, south of Hanover, arranged by the British military government in order to boost the economic advancement of post-war Germany.

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The first fair was colloquially known as Fischbrötchenmesse (fish sandwich fair) due to the exemptions in food rationing for the fair at that time. It turned out to be really successful and was therefore repeated on a yearly basis, contributing largely to the success of the Hanover fairground in replacing the then-East German city of Leipzig as the new major fair city for West Germany.

President Obama to attend Hannover Messe

In 2016, through a strategic partnership of the US Department of Commerce, the US Commercial Service, the US Chamber of Commerce, SelectUSA, the US Embassy in Germany and Deutsche Messe, the USA will be the official partner country for the fair. To highlight the US commitment to enduring economic ties with Germany, President Obama will also be attending the opening ceremony on 24 April.

In fact, President Obama will be the first US President in office to visit Hannover Messe, underlining what a unique year 2016 will be. Participating US companies will highlight their leadership in advanced manufacturing, energy efficiency and production, cutting-edge production engineering, smart tech and education, among other fields.

Furthermore, the main product categories at the fair will include energy, global business and markets, industrial automation, industrial start-ups, and research and technology, among others.

If you are still wondering whether or nor to attend this year’s Hannover Fair, here are some other important facts that may help you make your decision:

  • 95% of the visitors at the fair are professionals and 68% are key decision-makers.
  • Almost half of all the Hannover Fair visitors (44%) hold an executive position in their company.
  • Nearly 52% of the visitors come from abroad and are looking for new suppliers at the fair.
  • Among German visitors, the figure is around one third (32%).
  • Visitors with concrete investment plans intend to allocate on average more than € 550,000 for capital expenditure.

To find out more about Hannover Messe and to purchase your ticket online, visit Hannover Messe

This article appeared in www.maschinenmarkt.international.

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