Marketing Husky embarks on 2013 world tour
Company said it will meet with current and prospective customers about products instead of attending trade exhibitions.
Husky Injection Molding Systems has announced the Husky World Tour 2013, a series of global customer events that will take place throughout the year in the Americas, Europe, the Middle East and the Asia Pacific region.
In a statement, the company said the events would replace its attendance at industry exhibitions. “To provide dedicated focus on this new approach, the company will forego its participation in trade shows for 2013, including Drinktec and K2013, both held in Germany at the end of the year.”
The company said that with multiple local customer events spanning the globe, the tour is a first for the injection moulding industry, giving current and prospective customers more direct access to Husky’s latest technologies at a local level. According to Jeff MacDonald, Husky’s vice-president of marketing, “We are excited about the Husky World Tour 2013 because it will give us a number of ongoing opportunities to showcase our technologies directly to customers throughout the year, while creating a platform for richer, more focused customer interactions.” Tour events will reportedly include presentations and technical demonstrations from Husky and industry experts, along with networking opportunities for attendees. Serving as Husky’s primary method to introduce innovations to the industry in 2013, each tour event will be tailored to customers’ specific market and regional needs, the company said.
“Having a number of product launches in 2013, this new approach will allow us to introduce our latest technologies as soon as they’re ready,” according to MacDonald.