K 2016

Excellent mood in Düsseldorf with 230,000 visitors, 70% from abroad

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70% of visitors came from abroad

The results from the visitor survey underpin the exhibitors’ view that the proportion of international guests has risen once again: some 70% came from abroad. More than 40% of all foreign visitors hailed from overseas – even from as far-away places as Bangladesh, Costa Rica, Ethiopia, the Ivory Coast, Jamaica, Oman, Madagascar, Mauritius, Surinam and Togo they travelled to the Rhine. As expected, the experts from Asia accounted for the largest group among foreign guests, which grew yet again: nearly 30,000 experts came from South, East and Central Asia. Guests from India again constituted the biggest group here but the number of visitors from China, South Korea and Iran also rose significantly.

Almost on a par remained the proportion of visitors from the USA and Canada with some 6% of all foreign visitors.

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Regarding guests from the neighbouring European countries Italy dominated with over 10,000 visitors followed by the Netherlands (some 9,500), France (some 6,700), Belgium (some 6,300), Spain and Poland (some 5,000 each). There was perceptibly stronger interest taken by Turkey, Hungary and Greece.

Across all country borders the percentage of executives among trade visitors is extraordinarily high. Some two thirds are top managers or are in middle management. Almost 60% have the final word on, or are decisively involved in, their companies’ investment decisions. K plays an outstanding role in deciding which investment will be made: almost half the visitors stated that they waited for the trade fair before realising any purchasing projects.

Exhibitors in all exhibition segments had prepared for K 2016 for months in order to face international competition with convincing innovations. And they met with enormous approval: trade visitors were thrilled with the wealth of new technical developments presented to them by raw materials producers, machine manufacturers and producers of semi-finished and technical parts. Over 70% of visitors confirmed having received information on news and trends. By their own accounts, numerous visitors wish to immediately convert these new insights in investment: 60% of industry decision-makers said they had visited the trade fair with concrete intentions to buy while 58% had already found new suppliers. With these new purchases visitors first and foremost pursued three objectives for their enterprises: expand their product portfolio, extend production capacity and increase efficiency. The results of the visitor survey also confirm the positive business situation in the downstream sectors of the plastics and rubber industries: 60% of the visitors polled rate the current situation as "very good" and "good" while the same percentage even expect the situation to improve over the next twelve months.