EMO Milano 2021: Final Report EMO Milano: The organizers communicate 60,000 participants

Italy — EMO Milano 2021 closed on 9 October. Promoted by Cecimo, the European Association of Machine Tool Industries, and organised by the operational structures of Ucimu, the Italian machine tools, robots and automation systems Manufacturers' Association, EMO Milano 2021 registered more than 60,000 participants coming from 91 countries.

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EMO is considered the most important trade show in the manufacturing industry. There was a lot of excitement about how the EMO in Milan would go. Some players in the industry had even decided not to participate. But despite mobility restrictions due to Covid-19, EMO Milan confirmed its international character. According to the final report foreign exhibitors accounted for 60 percent, whereas foreign visitors made up 30 percent of the total 60,000 participants . Germany, Switzerland, France, Spain, Austria, Slovenia, Turkey, Poland, Russia and Denmark were the most represented countries at the trade show, which was also attended by numerous operators from Finland, Croatia, Estonia, Lithuania, Hungary, Czech Republic, USA, Great Britain, Israel, Japan, South Korea, Ireland and Egypt.

An attraction for the operators of the world manufacturing industry was the wide product offering on show, representing all the segments of the sector, expression of the production proposal of over 700 enterprises, exhibited within six halls completely set up for the event and covering 100,000 square meters of overall exhibition area. Luigi Galdabini, General Commissioner of EMO Milano 2021, stated:

According to Alfredo Mariotti, Director of the Exhibition, a very large number of exhibitors had expressed their full satisfaction with the results achieved over these six exhibition days. and were happy with “Qualified and very motivated visitors”.

Beside the technology offering, EMO Milano 2021 featured numerous side initiatives, such as EMO Digital, the exhibition area focused on digital technologies; EMO Additive Manufacturing, dedicated to one of the most promising fields of the manufacturing production; EMO Start-Up, which offered an overlook of new enterprises working on the development of products and projects related to the world of production systems and metalworking.

Siegfried Wendel, CSO of the Mapal Group, assessed the EMO extremely positively: "The high and good quality visitor frequency shows us that it was the right decision to exhibit at the EMO."

On a 150 square meter booth, Mapal presented the new developments as well as the wide portfolio of precision tools and clamping tools. Strategies for efficient machining processes were the focus for users from the tool and mold making industry and the e-mobility sector. In these segments Mapal offers the most comprehensive solutions worldwide. The influx of regular and potential new customers who came to the stand for information continued until the last day of the trade fair.

A novelty of EMO Milano 2021 was the Speakers Corner, the arena set up in Hall 5, which proposed over 80 speeches and in-depth analyses and discussions by exhibitors and organisers. In addition, 20 meetings were hosted within the EMO Additive area. Over 2,000 attendees registered for the meetings, in addition to about 3,000 remotely connected users (for an average of 500 users per day), who, over the six exhibition days, were able to follow the events held at the trade show thanks to the live streaming service.

The interest in the exhibition is highlighted also by the consultation statistics of the exhibition website. Over 800,000 views were recorded on emo-milano.com: from Italy, Germany and Switzerland, followed by the USA, France, Spain and Japan. These figures are added to the 600,000 views registered on the Smart Catalog, the official catalogue of the exhibition, viewed mainly by mobile phones.

The social community of EMO Milano reported a remarkable growth, from 2,770 users in 2015 to 9,440 followers recorded on 10 October 2021.

Among all Exhibition profiles — Facebook, Twitter, Instagram and LinkedIn — LinkedIn had the highest activity. In the period 13 September 2021 - 10 October 2021, there were over 23,000 page views (+809 percent), about 7,500 single users for 330,000 views of the posts published on the official profile of the trade show.

As scheduled, the next EMO will again be held in Hannover/Germany from September 18 to 23, 2023.The next edition of EMO Milano will take place in October 2027.

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