Milacron Brand realignment strategy returns workers to full work week ahead of schedule

Editor: Barbara Schulz

Germany - Milacron, a leading industrial technology company serving the plastics processing industry, last week announced that the Ferromatik injection moulding machine facility in Malterdingen, near Freiburg, Germany is moving forward ahead of schedule.

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The servo-hydraulic Magna T Serv machine series celebrated its European premiere at Fakuma.
The servo-hydraulic Magna T Serv machine series celebrated its European premiere at Fakuma.
(Source: Milacron)

In December 2014, Milacron management presented plans to realign the Malterdingen operations to support a new, forward-looking business model. Part of this measure was the introduction of a shortened workweek until the end of 2015. Since the announcement, and as a result of the execution of the measures taken, management and staff were able to return to a normal work schedule earlier than planned. Additionally, the shortened workweek was repealed October 31st, two months ahead of schedule.

"The measures introduced allowed us the ability to act and better align with changing market dynamics. Our new sales organisation continues to further penetrate existing markets by partnering and collaborating with major international, regional and local customers, and our operational realignment has provided us the flexibility to service and respond more efficiently to those same customers”, said Denis Poelman, Managing Director, Ferromatik Milacron.

The operational change included optimising the Ferromatik product range, as well as adding key product features and enhancements to better serve our customers and respond to market demand. The Fakuma trade fair marked the introduction of many of the various new enhancements and products, and included the all-electric Elektron Evo machine series with comprehensive and user friendly MOSAIC control, the full-scale and modular Ferromatik machine series as well as the European premiere of the servo-hydraulic Magna T Servo - the new all-purpose Milacron machine series.

Poelman summarised, "Since the introduction of the new Milacron brand at NPE 2015 in March, we see strong momentum – and at the same time the synergies within Milacron at the global and the local levels are excellent“.

The servo-hydraulic Magna T Servo machine series celebrated its European premiere at Fakuma 2015.