Supply chain visibility and sustainability Smart in-mould labels from Avery Dennison target industrial and consumer reuse

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To advance reuse and circularity in packaging, Avery Dennison has launched a new range of RFID-enabled In-Mould Labels. Designed for integration during injection moulding, the durable labels enable accurate item-level tracking, reduce manual handling, and support high-efficiency reuse systems across industrial and consumer applications.

Avery Dennison (NYSE:AVY), a global leader in materials science and digital identification, announced the launch of its RFID-enabled In-Mould Label (IML) portfolio. This range of intelligent labels is designed to be embedded into plastic items during the injection molding process, offering high durability, excellent RFID performance, and support for circularity and reuse systems across multiple sectors.

The new IML product portfolio includes three solutions tailored for different use cases:

• AD Anchor U9 IML (UHF) — Designed for general industry, supply chain, and logistics. Ideal for tracking assets such as plastic pallets, plant trays, shipping bins, waste containers, and plastic components used in production and automotive applications.

• AD Line U9XE IML (UHF) — Tailored for industrial applications requiring thinner label construction, such as container tracking and waste management systems.

• AD Spiral U9 IML (UHF) — Developed for reuse systems in consumer-facing sectors such as hospitality, catering, and events. Optimized for applications like reusable cups and plates, with features that support washing durability, hygiene, and cycle counting. This product has been assessed for food contact compliance in accordance with EU regulations. AD Spiral U9 IML is fully compliant with the Plastics Regulation, Commission Regulation (EU) 10/2011, as amended, and Article 3.1(a) of Regulation (EC) 1935/2004, based on the assessed conditions of use.

The IML range is built to meet the demands of modern reuse and tracking systems. Each RFID inlay is specially designed to withstand the high heat and pressure of injection moulding, ensuring consistent performance throughout the manufacturing process. The result is a label that’s durable enough for repeated washing and handling, with integrated features that enable fast, accurate item-level scanning to reduce manual effort and improve efficiency. The labels work with standard in-mould labeling equipment and materials. By supporting longer product lifespans and providing greater visibility across operations, the IML portfolio helps reduce waste and contributes to more sustainable, closed-loop systems.

RFID functionality embedded within the labels also helps reduce human error in inventory handling, provides real-time visibility into item movement, and enables more accurate invoicing based on actual returns. This is particularly useful in high-volume environments such as event services or closed-loop logistics. For brands and operators managing reusable assets, these features help improve accountability, streamline operations, and better align with regulatory and sustainability targets.

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