The new website for Anca is customer-oriented.
Sepideh Zandieh, Anca Digital Marketing Strategist drove the project with Kudos as the digital agency. Sepideh said, “The website redesign was conducted from the ground up. We took it back to the drawing board to flesh out what we wanted our new website to achieve and built it around what our customers and other stakeholders would expect from a website in today’s digital era. We wanted to clearly articulate our story and share our expertise as a global market leader.”
“You will find a modern design that incorporates a number of user-friendly features – including more use of video – designed specifically for the Anca audience and helps us to bring our brand to life online.”
“We have also found that our customers are highly digitally savvy. Anca’s social media community is flourishing as a result of the passion of tool makers to share ideas and knowledge with their peers and the basic motivation to show off the beautiful products,“ Sepi concluded.
Kudos said: “It has been a fascinating journey to discover Anca and why it is a world leading manufacturer of CNC grinding machines, motion controls and sheet metal solutions. Working closely with their digital team we started again to reimagine a platform that better communicates the capabilities of the entire business. B2B companies that are savvy enough to embrace the opportunities digital marketing presents can easily realise sales and reputational gains more efficiently and with significantly greater reach. This new site definitely puts Anca streaks ahead of its peers and provides a competitive edge in the hunt for quality people and new business."
Keeping our customers in mind, we have built interactive pages to:
- Easily find product information
- Compare machines and accessories with the touch of a button
- Read related articles or see accessories that give further information about the machine you are looking at
- Find the tradeshow where customers can physically see the Anca technology in action
- Get a contact name and address for your local Anca team in seconds
Anca is a global company and has customers based in almost all regions around the world. The website has been launched in English, Chinese and German and over the next couple of months it will be updated with Korean, Japanese, Polish, Italian, Spanish and French.