Germany – Since July 2016, the KSB Group has identified 420 marketers on eight different online platforms with illegal practice who are misusing the manufacturer’s product names. To put a stop to this, the German manufacturer of pumps and compressors has now established a task force.
Within the framework of the globalisation and digitalisation of business models, large-sized and high-priced investment goods are now also sold on the Internet. Unfortunately, this also leads to a sharp increase in brand and trademark infringements regarding offers made on online platforms, KSB said, adding that mainly Asian manufacturers would use the company's good reputation to market their products.
Under protected brand names, these manufacturers would offer pumps and valves as well as spare parts for sale on international trading platforms. In particular, the names of well-known products, such as Etanorm, Omega and Boa are frequently used. But the umbrella brand “KSB” has also been misused.
In co-operation with an Italian project partner, the company intends to ensure that such infringements are reported to the operators of the platforms so that the corresponding offers can be deleted. If necessary, legal action will also be brought against the brand and trademark infringers, the company announced.
This article appeared in www.process-worldwide.com.